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The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers
Current price:
$21.99
Publication Date: August 25th, 1997
Publisher:
Back Bay Books
ISBN:
9780316365468
Pages:
304
Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.